MAP Branded Program

Program Overview

The Market Access Program (MAP) branded program of USDA's Foreign Agricultural Service (FAS) provides for partial reimbursement (up to 50%) of approved activities such as international advertising; development, translation, and distribution of promotional materials; and participation in foreign trade shows and exhibitions. Funds cannot be used for travel or personnel reimbursement. An administrative fee is charged to participate in the program.

The total amount of funds available to USLGE for brand promotions is set by FAS. The allocation of these funds will be made to eligible participants on a fair and equitable basis as set by FAS and consistent with the goals and objectives of the MAP program as outlined by Congress. Funding criteria is based, in part, on available funding, anticipated economic impact, and application of completeness.

Request a MAP Branded Livestock Application

Interested parties should request an FY19 MAP Branded Application and Program Guidelines booklet from USLGE.